LOUISE
LOUISE is an all-day cafe named after Iris Louise McPhetridge Thaden—proud Arkansan and one of the greatest aviators of her time. The LOUISE brand identity honors its namesake's pioneering story while also drawing upon aviation ephemera of the time period. From the flight log check presenters to the aviation map fry paper, each detail speaks to the spirit of Louise.
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Services
Research & Brand Strategy
Identity System Design
Paper & Collateral System Design
Credits
Creative Director: Jett Butler
Design Team: Stephanie Leung,
Tom Ahn, Kelly Cromack
Photography: Sarah Natsumi Moore,
Mark Jackson, Cambria Hackey
